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A logo rich in images

05/07/2019 56 Views
Temple of Literature - Vietnamese Cultural Symbol:

Built in the 11th century under the Ly Dynasty, the Temple of Hanoi Literature is considered the first university of Vietnam. This place, over the years, has trained hundreds of Vietnamese talents and thus became the goal of the feudal students.

From idea to reality:

Based on this idea, in 2001 Mandarin Road Voyages is created as well as its logo containing the dreams and desires of an ambitious professional tourist agency.
Looking at the Mandarin Road Voyage logo, we find the typical imagery of oriental culture interspersed with Vietnamese specificity. The lines and square blocks symbolize the earth, while the rounded lines in motion express the sky. These details illustrate the theory of "Ying and Yang" in Vietnamese ideology. The roof of the "Constellation of Beautiful Letters Pavilion" (a pavilion of the Temple of Hanoi Literature) is a metaphorical image of development with bows aimed at the sky. The brown red covers the majority of the logo - the color of happiness and wealth, in the Vietnamese concept, while the yellow represents the large spaces, the horizon that attracts visitors. The two storks resemble the discovery of new territories rich in culture and traditions in peace, while the banyan tree symbolizes longevity.

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